中国消费者最喜爱的品牌：支付宝排第一，vivo超越苹果

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中国消费者最喜爱的品牌：支付宝排第一，vivo超越苹果
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2016/11/21 12:12:24

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中国消费者最喜爱的品牌：支付宝排第一，vivo超越苹果

Alipay, Vivo among Most Favored Brands in China: Report

Prophet, a global brand and marketing consultancy, recently released a report on the most favored brands of Chinese consumers. Data showed that Alipay ranks first and WeChat ranks second among the top 10 brands in the Chinese market. In electronics, Chinese local brand Vivo comes in 17th, leaving Microsoft and Apple behind.

博丰，一个全球品牌和营销顾问，最近发布了一个关于中国消费者最喜爱的品牌的报告。数据显示，中国市场十大品牌中，支付宝排名第一，微信在排名第二。在电子行业，中国的本土品牌Vivo位列17，超越微软和苹果。

Based on Prophet’s analysis, Alipay has completely reformed the idea of electronic financing. Alipay’s market share is up to 70 percent of the national electronic payments market. Its active users have reached 450 million, and the company’s average daily transaction volume has reached 175 million RMB.

基于博丰的分析，支付宝彻底改革了电子融资的理念。支付宝的市场份额高达全国电子支付市场的70％。其活跃用户达到4.5亿，公司日均交易额已达1.75亿元人民币。

Moreover, Prophet attributed the success of Vivo to its focus on China’s high-end market, rather than the low-end and low-profit part of the market, as its competitors emphasize. Samsung ranks 45th on the list, though its ranking may have been influenced by the recent incidents of explosions.

此外，博丰将Vivo的成功归功于其对中国高端市场的关注，而不是竞争对手强调的市场的低端和低利润部分。三星在名单上排名第45，虽然它的排名可能受到最近的爆炸事件影响。

Brand relevance is based on which brands are constantly in demand by consumers. Prophet interviewed nearly 10,000 Chinese consumers and selected the top 50 brands among 279 brands in 24 industries around the world. The criteria it used include customer obsession, pragmatism, inspiration and innovation. This is the first time that Prophet has reported on the Chinese market.

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